IHC Group

Independence Holding Company

Standard Security Life Insurance Company of New York

Standard Security Life is licensed in all 50 states. The company is rated A- (Excellent) for financial strength by the A.M. Best Company Inc., a widely recognized rating agency that rates insurance companies on their relative financial strength and ability to meet policyholder obligations (An A++ rating from A.M. Best is its highest rating)

Madison National Life Insurance Company, Inc.

Madison National Life is licensed in 49 states and specializes in health, life and disability insurance. The company is rated A- (Excellent) for financial strength by the A.M. Best Company Inc.

Independence American Insurance Company

Independence American is licensed in all 50 states and its products include short-term medical, hospital indemnity, fixed indemnity limited benefit, group and individual dental, and pet insurance. The company is rated A- (Excellent) for financial strength by the A.M. Best Company Inc.

A.M. Best’s Rating Report

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IHC Specialty Benefits, Inc.

IHC Specialty Benefits, Inc., is a full-service marketing and distribution company that focuses on individual, consumer and small employer products. Products are marketed through general agents, online, telebrokerage, advisor centers, private label and directly to consumers. The company conducts business under the following brands:

  • • HealtheDeals.com

    A website which provides information for individuals who want to learn more about their health insurance options and shop for coverage online or through the IHC Specialty Benefits Call Center. Health eDeals also provides a referral service, Agent Finder, for consumers who wish to work with an advisor in their area.

  • • IHC Specialty Benefits Advisors

    A national marketing organization that distributes major medical insurance plans, as well as other health insurance plans and health membership programs. Also includes a telesales marketing company consisting of licensed health insurance agents responsible for assisting consumers with the online purchasing process of The IHC Group portfolio of products.

  • • PetPlace

    Published since 1999, PetPlace.com is the popular and trusted internet destination for pet parents concerned about their pet’s health and well-being. The site provides 10,000+ vet approved articles and other useful content to over 1,000,000 visitors per month. PetPlace sits at the hub of IHC’s Pet Health Division which brings pet insurance solutions to the market through D2C online outlets, agents, and strategic partners.

Healthinsurance.org, LLC

Published since 1994, healthinsurance.org™ is the Internet's oldest, most-trusted independent site offering consumer information on affordable health and medical coverage. Healthinsurance.org has worked hard to earn consumers' respect and loyalty. The information it presents is intended for a general consumer audience.

PetPartners Inc.

PetPartners provides pet health insurance in all 50 states of the United States, offering products to individuals and groups (such as associations, companies and credit unions). Since 2002, PetPartners has been the exclusive provider of pet health insurance protection to registrants of the American Kennel Club through the AKC Pet Insurance brand. In 2004, PetPartners was selected by the Cat Fanciers' Association, the largest registry of purebred cats, to provide health insurance to CFA registrants. Founded by Sir John D. Spurling, a leading British innovator in pet insurance who remains on its Board of Directors, PetPartners became a member of The IHC Group in 2017.


TailTrax is an all-in-one app that makes it easy for pet parents to access everything they need to support their pet’s health and well-being, anytime, anywhere.

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Independence Brokerage Group

Independence Brokerage Group is a program management, actuarial and regulatory compliance firm providing product and business development, valuation services and business block evaluation for IHC’s fully insured health segment.

Torchlight Technology Group

Torchlight Technology Group was founded in 2009 in Philadelphia with the goal of providing top-tier insurtech and martech services to companies in the insurance and specialty finance industries. As our team has grown, the scope of our business has expanded to include digital marketing, analytics, brand strategy, and e-commerce.